Peacock Can’t Not Watch

Peacock started from scratch—no name ID, no awareness, all in one of the noisiest, most cluttered categories in the world. There wasn’t a single person in America saying, “you know what I want? ANOTHER streaming service.”

Despite that, we created the #2 fastest growing brand in 2020 proving our Can’t Not Watch tagline. And we won a Bronze Effie in the process.

We did this all during COVID. Which stopped us from a real film production. But we made it work with an energetic and ownable campaign by writing rhythmic scripts and choosing the exact right clips to play off of it.

Here’s just one of the films, out of the many, many assets created for launch.