VRST Fit For Living

Dick’s Sporting Goods created their own activewear for men. In an already crowded space, our goal was to reflect a modern man’s idea of being active. The Nikes of the world would have you think it requires fierce commitment. But VRST believes it to mean taking as much joy in your morning run as your beer run. In other words, it’s great to be fit, but it’s better to be fit for living.