Peacock Born To Entertain

Before we launched NBCU’s gargantuan streaming service, we couldn't use any characters or actors from their library. But we still needed to let the world know that this will be their one-stop-stream for the best in entertainment.

So we used an actual peacock instead. And gave it a really specific way to entertain.

We launched with a 90 second film during The Golden Globes with teasers and social leading up to the event.